Experimental Nottingham newcomers offer a rich and eclectic take on psychedelic rock for their debut EP.
Over the past five years, Nottingham has made a name for itself for being a city which thrives on the nurturing and promotion of new musical talent and this time it’s the turn of three-piece alternative rock band The Yoyo Effect to take the spotlight. Having already been promoted by BBC Introducing as well as performing at the iconic venue, The Bodega in Nottingham, the trio consisting of Will Peters, Sam Taylor and Lukus Rier celebrate a milestone this week with the release of their debut EP Rainy Day Music.
With three singles under their belt already, The Yoyo Effect have a distinctive hint of Tame Impala’s psychedelic experimentations already richly embedded into their sound. The new EP however, showcases a shift to a heavier style, especially within the guitar, which both captivates and ensnares you in long and winding sections of the EP. The opening guitar melody in first track Jilter offers a scenic introduction to the band’s sound, before combining with a simplistic drum beat underneath Will Peters’ haunting vocals. The atmospheric single is reminiscent of early Interpol works and contains a riff highly capable of burying deep into your mind. It’s very clear from the get-go that the Nottingham trio have opted for a more experimental sound and production style for this EP, with an instrumental arrangement that builds to a cinematic climax being just the first gamble of many which pay off.
If Silver throws any doubts on Peters’ vocal punch then Dissociate completely wipes these doubts away. With yet another fierce guitar riff, Will Peters delivers a more urgent vocal response to match the track’s commanding lyrics. There is further delight in the track’s transitionary sections in which the vocal line fades to be then filled with the roaring scuzz of electric guitar which rips a hole through the track in such theatrical style, it’s almost reminiscent of Muse at their loudest.
With the opening three tracks offering such variety to the band’s music, Adelaide strips back on experimentation, instead choosing to delight as a more simplified and straightforward rock track with subtle hints of grunge filtering through. Whilst a well-textured drum section offers a mix of straightforward rock percussion alongside rhythmic snare clicks, it’s Peters’ commanding vocal performance which stands out. If there’s a track in which his ability as a frontman is highlighted the most, it’s on Adelaide.
Whilst The Yoyo Effect are relative newcomers to Nottingham’s music scene, their debut EP offers a unique take on experimental rock music. The wide variety of textures and styles across the EP offer a variety of distinctive and memorable moments, providing a solid foundation for the trio to gain a foothold further into Britain’s rising rock scene.
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